Quantcast

From the monthly archives:

March 2009

Creating a content inventory

March 30, 2009

Note: I got a couple of emails following my post on the content strategy about where to begin so I pulled together this information on a content inventory. There are lots of great resources out there so consider this a refresher.
At the start of every web project there is a moment where you must take [...]

Read the full article →

A case for content strategy

March 29, 2009

I have a lot of friends and personal heroes who are in the information architecture field and keep hearing the words “content strategy” coming out of their mouths. A few months ago I began thinking more about where content strategy fit in a marketing plan or online strategy. Championing a content strategy is often thought [...]

Read the full article →

Tom Peter’s on Recessionary Times

March 28, 2009

As always Tom Peter’s hit’s the nail on the head.  If you are wondering how to make it through these “tough economic times” his post provides answers.  There is also a tinge of GaryVe’s Hustle 2.0 in his answers.
My favorite quotes:
You eventually read the gloom-sprayers the riot act. You [...]

Read the full article →

Going from blah to hurrah…

March 19, 2009

I have been thinking a lot about making something that people would want to talk about (nod my head in Colin Henry’s general direction).  Whether it is a world changing non-profit or a fast paced new startup.   The real job we have as makers it to create something worth talking about. Sure something worth talking [...]

Read the full article →