Introducing! Using video to introduce your product.

This video for the iPhone App WorkSnug is so very pleasing.  I made think about how terrible most intro videos are at giving us a sense of the impact of a new technology on our lives. The potential impact is huge but generally so poorly executed.  This particular video is short sweet and has a great use of focus as a tool to give you a sense of the impact of using the app.  I can’t wait for the app to be usable in San Fran and in Seattle. 

I want to start collecting both bad and good product intro videos, if you have seen any that you think are novel or even not very good send them too me.