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Introducing! Using video to introduce your product.

by Jeremiah Andrick on January 28, 2010

 

This video for the iPhone App WorkSnug is so very pleasing.  I made think about how terrible most intro videos are at giving us a sense of the impact of a new technology on our lives. The potential impact is huge but generally so poorly executed.  This particular video is short sweet and has a great use of focus as a tool to give you a sense of the impact of using the app.  I can’t wait for the app to be usable in San Fran and in Seattle. 

I want to start collecting both bad and good product intro videos, if you have seen any that you think are novel or even not very good send them too me. 

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NAMM 2010: a quick look

by Jeremiah Andrick on January 16, 2010

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So this weekend I met a few friends at the NAMM2010 show. This was my first time checking out NAMM and there were some important announcements from my partners in crime at UE.  The image above is of the UE18, a six speaker beast of a in-ear.

That said, I walked around to check out some of the other cool products available to pro and amateur alike. You can walk through my favorite images below.  If you are into music, recording, or live performances this is your show.  It really was overwhelming.

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I am with Conan.

by Jeremiah Andrick on January 14, 2010

Just thought I would say us ginger’s got to stick together. Leno hasn’t been funny forever. Help out by sending a EECB.

“Six years ago Conan signed a contract that promised he would one day sit in the same same chair as Johnny Carson and make us all laugh at a reasonable hour. He toiled, perfected his string dance, and passed up better opportunities in pursuit of that dream. Now they crush the dreams of Conan.”

EECB NBC To Save The Conan O’ Brien Show

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21c Museum Hotel Louisville KY : My recon for future visits

by Jeremiah Andrick on December 30, 2009

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I have a niece in Louisville, KY that I am very close with.  So I make a trip at least one a year to Louisville. My trip has left me a little out of sorts (not quite a vacation), but during my holiday visit I made a quick little recon trip to a hotel that is getting a lot of attention, and that I hope to do a little more research on it for future visits.  The hotel is the first 21c Museum Hotel a concept hotel that combines southern charm, a hotel and well executed museum.

Truthfully, Louisville’s downtown is not where I spend most of my time as I find it to be a ghost town this time of year compared to the Highlands and Nulu area’s of Town, but it was worth checking out. I don’t want to say to much or make any judgments until I get a chance to stay overnight. If you are in the neighborhood, I recommend checking out the museum space, the bathrooms (also a piece of art), and Proof on Main (the bar attached).

Note: I was trying out a few features on my Leica and the photo’s are a little grainy; I put in my favorite.

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The following books will not make you a better social media guru.  They will not make you a rock star on the internet or insure the success of your startup.  They won’t make you look better or help you to lose weight. I was reviewing my year and I thought I would share with you a few books that I have consumed in 2009 that I would recommend that anyone looking to upgrade their brain in 2010.  Really, you should read these books.

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Confessions of a Public Speaker

Scott Berkun

I waited all year for this book to come out, not long after Scott mentioned he was working on it at Presentation Camp. The book covers some of the techniques behind what great communicators do that make them great communicators.  I still don’t believe everyone can be made to communicate well, but the book is full of information anyone who talks and expects someone to listen can use. The book was worth the wait and I finished it over a weekend of off and on reading.

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How We Decide

Jonah Lehrer

This book is about exactly what the title says. If you want the same marketing drivel then you should not buy this book. if you are interested in the scientific research for why people make the decisions they do including why we buy stuff, then this is the book for you.  I love Jonah’s writing style and how the book isn’t just raw science but also tells interesting stories.

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In Pursuit of Elegance: Why the Best Ideas Have Something Missing

Matthew E. May

If you are looking for "go and do" kind of books this book will not help you. But that doesn’t mean that this book won’t provide you with lots of food for thought on products and product design.  It could be said that this is the definitive guide to the ‘less is more’ mind-set and those who would apply that mind-set to work. I have spent more time thinking about this book and how I could apply it than any other book I read this year.

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American Lion: Andrew Jackson in the White House

Jon Meacham

I have a thing for history. I really enjoy military history and books about men and women who lived in extraordinary times. My hope is to learn what made them great.  This was probably my favorite history book that I read this last year. I don’t buy books about leadership from people who’s exploits include writing books about leadership. I would rather learn from those that were faced with greater challenges than my own.

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Brain Rules

John Medina

This is one of the most fun books on science I have ever read. Having met Professor Medina and watched his Ignite talk at Thingamajigger a couple of years ago this book has been on my “must read” list for a while. After learning about Adult ADHD this year I began reading anything I could on how the brain has evolved and its effect on our lives. This book was the only one that left me thinking of ways to get more out of the most important organ. Reading this is a must.

I was looking at my Amazon order history and my iTunes Audiobooks list and I bought and consumed a lot of books this last year. My approach in reading is to try and avoid the hyped books (i.e.  anything by anyone in the social media space.) and stick to books that will push me in ways those books couldn’t.  Personally, it seems more appropriate to seek books that have an original thesis, tapped into trends in a unique way, or simply provoke me with some fresh ideas.  Now that I am rocking a Kindle I am looking for some ideas on books.  I want to build out my 2010 reading list, let me know what you read that  in the comments or your recommendations.

Jeremiah Andrick

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